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About is a website that publishes practical and useful information for people who want to maximize the value of their data warehousing and business intelligence efforts.

It complements and supports the book The Analytical Puzzle: Profitable Data Warehousing, Business Intelligence and Analtics by David Haertzen. We seek to provide exceptional, noteworthy recommendations, tutorials and resources to benefit the data warehousing community. was launched in June 2012 by David Haertzen, an author and business analytics professional. Carefully researched articles, templates and a newsletter are are provided that support the mission of making data warehousing and business intelligence produce results.